While every organization is different, almost everyone has a blog. Blogs are used to build online credibility and trust between the brand and the end consumer. When looking critically at how (and what) content makes a blog really perform – a free Google Analytics account can tell you which blog posts are actually being visited.
Let’s face it, when it comes to managing a brand’s social media presence, it can take a lot of coordination. Brand new businesses have launched applications and services to make the management process much easier on the user, but it typically comes at a price. When you’re a small business owner or a marketing manager for a non-profit, money is tight. Sure, $10/month isn’t a lot by itself, but if you’re using multiple tools, the monthly cost can quickly increase.