Winnipeg Blue Bombers

Digital Marketing Manager
February 2017 – Present

  • Plan and manage full-year digital advertising and social advertising budget and programs
  • Set-up and manage all marketing automation with Adobe Marketing Cloud, Salesforce, and Ticketmaster
  • Use Tableau 10 to mine data for optimize existing and future marketing campaigns
  • Content management and optimization on the league-built WordPress website
  • Data analysis on our digital and traditional advertising and offers for both the website and online store

Sherpa Marketing

Digital Marketing Specialist
September 2015 – February 2017

  • Strategy and management of multiple PPC / AdWords accounts totaling over $35,000 / month.
  • Develop robust content strategies that positively affect SEO rankings and social followers.
  • On-going website data analysis to identify opportunities and conduct A/B/Multi-variant testing.
  • Project management of website development, design and content creation.
  • Drive cross-channel customer acquisition campaigns with strict volume and ROI goals.
  • Design and execute research studies and experiments to identify patterns and trends.
  • Continuously explore new opportunities for user growth, channels, partnerships, and messaging.

Think Shift

Digital Marketing Lead / Campaign Analyst
January 2012 – March 2015

  • Team leader / manager of the Digital Marketing Department for two years.
  • Sole analytics strategist and core developer for websites up-to 1,000,000+ monthly users.
  • Sole social media strategist for organizational pages up-to 10,000+ followers.
  • Media planner and purchaser for campaign budgets up-to $200,000.
  • Digital account manager for national retail brands and various local organizations.
  • Email marketing manager for lists containing up-to 25,000 followers.
  • Lead marketing analyst for all campaigns that included both digital and traditional communications.