Digital Marketing Manager
February 2017 – Present
- Plan and manage full-year digital advertising and social advertising budget and programs
- Set-up and manage all marketing automation with Adobe Marketing Cloud, Salesforce, and Ticketmaster
- Use Tableau 10 to mine data for optimize existing and future marketing campaigns
- Content management and optimization on the league-built WordPress website
- Data analysis on our digital and traditional advertising and offers for both the website and online store
Digital Marketing Specialist
September 2015 – February 2017
- Strategy and management of multiple PPC / AdWords accounts totaling over $35,000 / month.
- Develop robust content strategies that positively affect SEO rankings and social followers.
- On-going website data analysis to identify opportunities and conduct A/B/Multi-variant testing.
- Project management of website development, design and content creation.
- Drive cross-channel customer acquisition campaigns with strict volume and ROI goals.
- Design and execute research studies and experiments to identify patterns and trends.
- Continuously explore new opportunities for user growth, channels, partnerships, and messaging.
Digital Marketing Lead / Campaign Analyst
January 2012 – March 2015
- Team leader / manager of the Digital Marketing Department for two years.
- Sole analytics strategist and core developer for websites up-to 1,000,000+ monthly users.
- Sole social media strategist for organizational pages up-to 10,000+ followers.
- Media planner and purchaser for campaign budgets up-to $200,000.
- Digital account manager for national retail brands and various local organizations.
- Email marketing manager for lists containing up-to 25,000 followers.
- Lead marketing analyst for all campaigns that included both digital and traditional communications.