A New Podcast for Small Businesses

Ladies and Gentlemen, I’ve just launched a new Small Business podcast called Candid Conversations with my friend and business partner, Sagan Morrow.

This new podcast is a joint venture that brings in a wide-range of small business owners from Winnipeg and around the country, to talk about the successes and failures that is the entrepreneurship. This interview-style podcast will run every third Wednesday and launches on April 5, 2017. We’ve already secured our first sponsor and looking for additional sponsorships to support our endeavour.

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How to Automatically Turn Intercom On or Off During Office Hours

If you’re not overly familiar with Intercom Aquire, it’s a handy online chat system that allows you to talk directly to your customers and web visitors to help them along their sales journey. It’s a paid-for service, but worth it if you have an online business.

One of the flaws Intercom Aquire has (in my opinion) is that there is no custom setting for office hours. Having Intercom on all the time can help capture new leads, sure, but if your consumers are older in demographic, chatting with nobody in the evening can create frustration with your brand (and even more so if they’re frustrated already). Therefore, this guide was created to help turn Intercom Aquire on or off during your office hours automatically using Google Tag Manager.

Housekeeping Items

Before I get started, I want note that I’ve modified Kathleen Harvey’s code found on the article “Fire Google Analytics on your own Terms” and applied a Daylight Savings Time test thanks to Stack Overflow.

On with the guide. You’re going to need…

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A&A3: Google Analytics in a Nutshell (Pt. 1)

Start With a Question and then Use Data to Answer that Question

Alcohol & Analytics – Episode 3

Freelance Coach, Sagan Morrow, and I have met up once again to chat Google Analytics, Search Engine Optimization, and Dark Social in our third episode of Alcohol & Analytics, which was recorded on February 20, 2017. Here are the first three questions from our webinar which focuses on what Google Analytics is, why bother with it, and where to start.

 

Q1: What is Google Analytics?

Google Analytics is a piece of software that allows you to track any visitors and movement throughout your website (and mobile apps, Shopify, etc.). Google’s policy does not allow for personal information and therefore, as a Digital Marketer, we cannot see who you are.

 

Q2: Why bother with Google Analytics?

Google Analytics can teach you a lot about website, such as what pages or content your visitors are interested in as well as what’s important to your business. Smaller businesses don’t have large marketing budgets (if at all) therefore Google Analytics allows you find areas of opportunity to make adjustments to your website or content.

 

Q3: What Should I be Doing in Google Analytics?

Google Analytics contains a lot of data, so its best not to become overwhelmed with everything. Instead, it’s best to start by asking yourself a question and manipulating the data in a way that helps answer that question. One of the sections that I tend to start with is Default Channel Grouping, which can be found under Acquisition > All Traffic > Channels.

The Default Channel Grouping will group the various channels where your traffic is coming from. By clicking on one of these groups (e.g. Social), you can see all of the channels that are related to that group (e.g. Facebook, Pinterest, Twitter, etc.). In addition, if you have your Events and Goals set up, you can see how many of these sessions convert in relation to the channel.

Lots More to Come

This webinar lasted an hour and a half and there’s a lot of information to cover. If you’re interested in learning more or want to stay in the loop for our next article, be sure to sign up to our newsletter below. If you have a question about Google Analytics, leave it in the comments!

 

Tips & tricks on Analytics, AdWords, Tag Manager, and much more. I'll never spam you. I pinky swear.