Dan Nicholson

Thursday, February 04
I believe it... #InternetExplorer #Data https://t.co/PID8JIEWWQ


My name is Dan and welcome to my website. I'm a friendly Nova Scotian who enjoys playing obscure board games, camping in the backcountry, and relaxing with a glass of scotch. I moved to Winnipeg in 2011 (the same year as the Jets) and have since planted roots in this fantastic city.

I've studied, worked, and volunteered in the marketing and communications industry for a combined . I've worked with both national and local organizations in various sectors including: government, non-profit, education, retail, agriculture, transportation, and industrial.

I'm a self-starter who possesses a strong entrepreneurial spirit. I believe in the power of teamwork and sharing knowledge with others in an effort to grow their skills. I'm always interested in meeting new people and will never say no to a coffee meeting. Feel free to connect with me through email, phone or social media channels.


2006 - 2010

Eastern College

Diploma, Multimedia Graphic Design & Development September '08 - December '09

  • Year One
  • Desktop Presentation
  • Life Drawing
  • Digital Audio & Video 1 & 2
  • 3D Modeling & Animation
  • Multimedia Project Management
  • Digital Imaging 1 & 2
  • Year Two
  • Desktop Publishing
  • Technical Illustration
  • Adobe Flash Development
  • Interactive Multimedia Authoring 1 & 2
  • Internet Design & Programming 1, 2, & 3
  • Small Business Fundamentals

Dalhousie University

Bach. Informatics, Software Systems September '06 - April '08

  • Year One
  • Integrated Informatics 1
  • Intro to Computer Programming
  • Intro to Website Creation
  • Intro to Health Informatics
  • Reading Pop Culture
  • Natural Disasters
  • Year Two
  • Integrated Informatics 2
  • Information Security
  • Intro to Database Systems
  • Rock & Roll Era & Beyond
  • Issues in Film Aesthetics
  • Photojournalism


2010 - 2016

Sherpa Marketing

Digital Marketing Specalist September '15 - Present

  • To Be Determined - Come back later!

Think Shift Advertising Agency

Campaign Analyst January '12 - March '15
Promoted from Digital Marketing Coordinator in November '12

  • Team leader / manager of the Digital Marketing Department for two years.
  • Sole analytics strategist and core developer for websites up-to 1,000,000+ monthly users.
  • Sole social media strategist for organizational pages up-to 10,000+ followers.
  • Media planner and purchaser for campaign budgets up-to $200,000.
  • Digital account manager for national retail brands and various local organizations.
  • Email marketing manager for lists containing up-to 25,000 followers.
  • Lead marketing analyst for all campaigns that included both digital and traditional communications.

Centre for Entrepreneurship, Education & Development (CEED)

Marketing Coordinator May '10 - October '11
Acting Assistant Marketing Manager from October '10 - April '11 (six months)

  • Content manager for all aspects of the website ceed.ca, social media and email marketing channels.
  • Graphic designer for all traditional and digital marketing materials.
  • Project manager and liaison for all third-party advertising agencies.
  • Co-event planner / PR person for marketing events and the Second Chance graduations.

Dalhousie University

Marketing Intern March 2007 - February 2010

The roles and responsibilities of the Multimedia Services department (and my position as an intern) is to support all academic departments in these areas:

  • Website development using HTML, CSS, and JavaScript.
  • Content management for all websites.
  • Graphic design for all traditional and digital promotional materials.
  • Video editing of lectures and course materials.


2010 - 2016

Out of the Cold Emergency Shelter

Volunteer, Website Administrator 2010 - Present


Board Member, Digital Marketing 2013 - Present

Spectator Tribune

Board Member, Online Advertising 2015 - Present

Gas Station Arts Centre

Board Member, General Member 2015 - Present

CKUW 95.9 FM

Volunteer, Radio Host 2015 - Present

Thyroid Cancer Care Fundraiser

Volunteer, Website Administrator 2010 - 2013


Organizations I've Worked With

Client Testimonials

  • Dan has provided the Asper School of Business, and the MBA Program, with insightful and knowledgeable advice by analyzing our Google Analytics. He's provided suggestions for improved results and has provided prompt service for the past two years. I highly recommend him and his work.

    Marci Elliot - Executive Director, MBA Program